Taboola has dominated the native ad space, primarily through bottom-of-article placements since 2008. Now, with Realize, the company aims to revolutionize performance advertising across multiple digital channels, offering advertisers a powerful alternative to search and social media.
Why Realize? Addressing Key Performance Marketing Challenges
Performance advertisers collectively spend an estimated $55 billion annually on digital marketing. Social media channels are becoming saturated, ad costs are rising, and audience fatigue is limiting campaign effectiveness. Similarly, DSPs and niche AdTech platforms often lack the scale, data, or optimization tools needed to deliver strong ROI.
Realize fills this gap by:
✔ Leveraging Taboola’s unique data insights from its extensive publisher network
✔ Utilizing AI-driven performance optimization to enhance ad efficiency
✔ Expanding into new supply sources beyond native advertising
Key Features of Realize
1. Expanded Ad Placements: More Than Just Native Ads
With Realize, advertisers can now go beyond traditional bottom-of-article placements. Taboola’s vast network—including top-tier publishers like NBC News and Yahoo, as well as OEM partners like Samsung and Verizon—enables brands to reach audiences across high-visibility locations in apps, display ads, and more.
2. AI-Powered Performance Engine
Taboola’s AI-driven technology optimizes ad placements in real-time, ensuring that campaigns reach the right audiences at the right moments. Thanks to first-party data from publishers, Realize can analyze user intent more accurately than open-web competitors.
3. Seamless Creative Integration
Realize allows advertisers to repurpose existing creative assets from social and display campaigns. Whether using vertical videos, social media creatives, or display banners, brands can launch high-performing campaigns quickly and efficiently.
What Industry Leaders Are Saying
Industry executives have praised Realize for its potential to transform performance advertising:
➡ Julie Hansen, CRO & US CEO at Babbel, emphasized that Realize offers new ways to connect with global audiences, expanding reach and ROI.
➡ Nir Szmulewicz, CMO at eToro, highlighted Taboola’s proven ability to drive customer acquisition and the promise of Realize in elevating campaign performance.
➡ Jon Carmen, President at BrightWebConsulting, commended Taboola’s AI-driven approach for delivering measurable results at scale.
Taboola’s Vision: The Future of Performance Advertising
Taboola’s CEO, Adam Singolda, sees Realize as the company’s “Amazon moment.” Just as Amazon revolutionized e-commerce after perfecting online book sales, Taboola is poised to disrupt the entire performance advertising space.
“This is our moment to go beyond native ads and take on all of performance advertising,” Singolda stated. “Advertisers have been forced to settle for search and social. With Realize, they now have a powerful alternative that delivers scale, efficiency, and measurable outcomes.”
Final Thoughts
So what has actually changed here? The biggest changes seen from the inside of a Taboola/Realize advertiser account is this: Enhanced features and functionality, the ability to utilize current assets from display and social. Potential new inventory pockets like Display ads on MSN or Game Breaks on AppLovin.